Andrew Scattergood
Product Manager
Heswall, Wirral, UK
15+ years building digital products customers love — I turn product strategy into value customers use.
About
I'm able to take fuzzy problems into testable hypotheses using JTBD, user research and competitive analysis. Write crisp PRDs, owning the backlog and keep cross functional squads focused on the outcome rather than the output. Defining North Star metrics and using data to evidence how features have landed and identify improvements.
In a World AI is reshaping Product, I have learned to harness LLMs (Claude Code & Github Copilot) to accelerate competitor analysis, user research reviews, refine PRDs, drafting user stories and acceptance criteria, rapid prototyping concepts before engineering invests time.
Skills
Products
Experience
Led the strategic delivery of the EPM Policy Editor, achieving product-market fit for 2,000+ customers. Aligned scrum teams to product strategy through clear goal-setting, and prioritised the backlog to consistently deliver customer and business value. Led monthly release readiness and measured feature success through usage analytics and user feedback.
Product Manager for Workplace Insight, a cloud-based employee engagement analytics platform. Collaborated with UX, engineering, and QA to define and deliver features through user stories and PRDs. Delivered ML-driven automated survey insights with 80% end-user approval, introduced self-serve cloud upgrades to remove a key purchase barrier, and shipped enhancements contributing to 10% year-on-year sales growth.
Shaped the product roadmap through customer interviews and market analysis. Held the Product Owner role within the scrum team, driving delivery and software decisions. Prioritised epics and user stories to deliver high-value features, and supported pre-sales by demonstrating how the product could meet prospective customer requirements.
Certifications & Education
- Claude Code in Action· AnthropicView credential ↗
- Product Analytics & Product Management Basics· PendoView credential ↗
- Professional Scrum Product Owner I (PSPO1)· Scrum.orgView credential ↗
- UX Design Essentials — Adobe XD UI/UX· Udemy
- PRINCE2 Foundation in Project Management· Axelos
- ISEB Foundation Certificate in Business Analysis· BCS, The Chartered Institute for IT
- BSc e-Business (2:1 Hons)· University of Liverpool
Accreditations
